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    Brand equity: does personality congruency matter?

    Veloutsou, C. and Christodoulides, George (2010) Brand equity: does personality congruency matter? In: Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens, Greece: Athens Institute for Education and Research. ISBN 9789606672682.

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    Item Type: Book Section
    School: School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 15:37
    Last Modified: 09 Sep 2014 15:37


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