BIROn - Birkbeck Institutional Research Online

    Brand equity: does personality congruency matter?

    Veloutsou, C. and Christodoulides, George (2010) Brand equity: does personality congruency matter? In: Christodoulides, George and Veloutsou, C. and Jevons, C. and de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens, Greece: Athens Institute for Education and Research. ISBN 9789606672682.

    Full text not available from this repository.


    Item Type: Book Section
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 15:37
    Last Modified: 02 Aug 2023 17:12


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item