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    Extended theory of planned behaviour in service relationships

    Stathopoulou, Anastasia and Balabanis, G. (2014) Extended theory of planned behaviour in service relationships. In: Global Marketing Conference, 2014, Marina Bay, Singapore. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 08:12
    Last Modified: 02 Aug 2023 17:13
    URI: https://eprints.bbk.ac.uk/id/eprint/10725

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