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    How marketing actions can influence customer relationships across different types of services

    Stathopoulou, Anastasia and Balabanis, G. (2011) How marketing actions can influence customer relationships across different types of services. In: 40th European Marketing Academy Conference, 2011, Ljubljana, Slovenia. (Unpublished)

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    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 09:26
    Last Modified: 02 Aug 2023 17:13
    URI: https://eprints.bbk.ac.uk/id/eprint/10733

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