How marketing actions can influence customer relationships across different types of services

Stathopoulou, Anastasia and Balabanis, G. (2011) How marketing actions can influence customer relationships across different types of services. In: 40th European Marketing Academy Conference, 2011, Ljubljana, Slovenia. (Unpublished)

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Official URL: http://www.emac2011.org/r/default.asp?iId=ELKHKM

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Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Sarah Hall
Date Deposited:	16 Oct 2014 09:26
Last Modified:	02 Aug 2023 17:13
URI:	https://eprints.bbk.ac.uk/id/eprint/10733

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