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    The role of social influence at different stages of service relationships

    Stathopoulou, Anastasia and Balabanis, G. (2010) The role of social influence at different stages of service relationships. In: 18th International Colloquium in Relationship Marketing, 2010, Reading, UK. (Unpublished)

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    Book synopsis: Henley Business School is delighted to be hosting the 18th International Colloquium on Relationship Marketing. A strategic objective of Henley Business School is to deliver high quality contributions to thought leadership, through research into the management of organisation so there is a natural fit with the aims of the Colloquium. Through consortia like the Henley Centre for Customer Management our academic faculty are able to pursue research themes that are high on the agenda of the businesses that we work with. The ICRM Colloquium was originally conceived as an ongoing forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne of the University of Otago, the first convenor, had the vision of a Colloquium which went beyond the bounds of a conventional conference, to one which would expand and sustain a community of academics and researchers, allowing sufficient time for meaningful dialogue within this community, and providing access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium. The 2010 Colloquium will be the 18th since the event was established and it has earned a reputation for being the focus of cutting edge thinking about relationship marketing. Despite the growing reputation of the Colloquium, the organisers will limit attendance to around 60 people, in order to preserve depth and dialogue. In the tradition of the colloquium series there are no parallel tracks, all discussions are held in a single venue, there will be a gala dinner and this conference website is provided for dissemination and promotions of the work of colloquium members. The first day, the doctoral colloquium, will be dedicated to providing outstanding doctoral students with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of relationship marketing. The 2010 conference is expected to attract academics and researchers from all over the world. Participants are invited to present research papers and posters on the theme of “Re-inventing relationship marketing in a service dominant world”. Henley Business School, part of the University of Reading, is one of Europe’s largest full-service business school founded in 1945 and was the first business school in the UK established by business for business. The School has a global presence and reputation as a leading international business school reflected throughout all aspects of its work. Faculty and programmes draw participants from more than 130 countries, from an international network of associates and collaborative partners and has an alumni organisation of 30,000 members from every corner of the globe.


    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 09:32
    Last Modified: 02 Aug 2023 17:13


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