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    Sticky prices in customer markets*

    Choudhary, M.A. and Karlsson, T. and Zoega, Gylfi (2012) Sticky prices in customer markets*. Economic Record 88 (282), pp. 372-390. ISSN 0013-0249.

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    This paper uses survey data on 884 firms from Iceland to test some of the implications of the theory of customer markets proposed by Phelps and Winter (1970). Responses indicate that customers are valuable to firms in accordance with the theory. Firms that list customers as the most valuable asset differ from others in more frequently responding that they would keep prices unchanged when interest rates change; they more frequently mention low prices or habit formation as a source of customer loyalty and they attract customers mainly through marketing and salesmanship. Price changes appear not to be an important policy for attracting and retaining customers.


    Item Type: Article
    School: School of Business, Economics & Informatics > Economics, Mathematics and Statistics
    Research Centres and Institutes: Applied Macroeconomics, Birkbeck Centre for
    Depositing User: Administrator
    Date Deposited: 02 Dec 2014 12:45
    Last Modified: 07 Dec 2016 14:54


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