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    A study on the continuance participation in on-line communities with social commerce perspective

    Hajli, N. and Shanmugam, M. and Powell, Philip and Love, P.E.D. (2015) A study on the continuance participation in on-line communities with social commerce perspective. Technological Forecasting & Social Change 96 , pp. 232-241. ISSN 0040-1625.

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    This study investigates the constructs and related theories that drive continuance participation in on-line communities from their intention and behaviour perspectives. The research uses theories of ‘social support’ and ‘planned behaviour’ to propose a research model that drives continuance participation in on-line communities in Malaysia. The model reveals that the constructs perceived behavioural control, subjective norms, and attitude from the Theory of Planned Behaviour juxtaposed with social support constructs and a perceived value construct significantly influences on-line communities' continuance participation intention and behaviour. Using PLS–SEM to analyse data gathered in Malaysia, the research demonstrates that users' continuance participation is dependent on their intention and behaviour. The study also contributes to the understanding of individuals' use of on-line communities in the social commerce era.


    Item Type: Article
    Keyword(s) / Subject(s): Social commerce, Online communities, Theory of Planned Behaviour, Social support theory, SEM–PLS
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Research Centres and Institutes: Birkbeck Knowledge Lab, Data Analytics, Birkbeck Institute for
    Depositing User: Administrator
    Date Deposited: 21 Apr 2015 07:51
    Last Modified: 02 Aug 2023 17:15


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