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    Socio-cognitive determinants of consumers’ support for the fair trade movement

    Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2016) Socio-cognitive determinants of consumers’ support for the fair trade movement. Journal of Business Ethics 133 (1), pp. 95-109. ISSN 0167-4544.

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    Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large survey with a representative sample of the U.K. population. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed.


    Item Type: Article
    Additional Information: The final publication is available at Springer via
    Keyword(s) / Subject(s): Attitude–behavior gap, Consumer ethical decision making, Ethical consumerism, Fair trade, Theory of planned behavior
    School: School of Business, Economics & Informatics > Management
    Depositing User: Anastasia Stathopoulou
    Date Deposited: 24 Jul 2015 10:00
    Last Modified: 10 Jun 2021 08:50


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