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    A cognitive supplement to rhetorical theory

    Madsen, Jens K. (2013) A cognitive supplement to rhetorical theory. In: Belle, H.V. and Gillaerts, P. and Gorp, B.V. and Mieroop, D.V.D. and Rutten, K. (eds.) Verbal and Visual Rhetoric in a Media World. Amsterdam, Netherlands: Leiden University Press: Mulder van Meurs, pp. 95-116. ISBN 9789087281908.

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    Abstract

    Book synopsis: Since Aristotle, the study of rhetoric has focused on the persuasive aspect of verbal discourse in the political, forensic and ceremonial domains. Rhetoric deals with doxa, with public discourse and persuasion as they develop in a world with no absolute knowledge, certainty or fixity. Changing cultural and political conditions urge us to discuss the status, scope and value of rhetorical studies as a discipline. One of these conditions is the increasing influence of visual communication. This collection brings together work that examines how rhetoric functions at this moment and how it balances tradition and renewal. It discusses new theoretical perspectives and it proposes different rhetorical analyses of actual topics. A substantial part of the collection focuses specifically on the issue of (new) media discourse and visual rhetoric as it appears in pictures, graphics, cartoons, documentaries and videos.

    Metadata

    Item Type: Book Section
    School: School of Science > Psychological Sciences
    Depositing User: Sarah Hall
    Date Deposited: 08 Oct 2015 09:58
    Last Modified: 08 Oct 2015 09:58
    URI: https://eprints.bbk.ac.uk/id/eprint/13048

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