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    'Overtalelse' defineret i et retorisk perspektiv

    Madsen, Jens K. (2012) 'Overtalelse' defineret i et retorisk perspektiv. Rhetorica Scandinavica 61 (2), pp. 37-57.

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    The article focuses on the definition of persuasion and how it relates to rhetorical theory. The investigation covers four brief literature reviews on rhetoric, psychology, marketing and economics in order to determine what is essentially and necessarily persuasive and what is frequently conjoined. The general finding is that rhetorical theory is the means of persuasion, and persuasion may be defined in a narrow and a broad way – both theoretically valid. The narrow definition is concerned with changes of beliefs whereas the broad definition covers desire, intentions of actions and outcomes as well. In general, the aim of the article is to set out a definition of persuasion and rhetoric that may alleviate some of the discussion within the field.


    Item Type: Article
    Keyword(s) / Subject(s): definition of persuasion, definition of rhetoric, rhetorical scope, rhetorical theory, normative and descriptive differences
    School: School of Science > Psychological Sciences
    Depositing User: Sarah Hall
    Date Deposited: 08 Oct 2015 10:20
    Last Modified: 08 Oct 2015 10:20


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