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    Conducting visitor studies using smartphone-based location sensing

    Moussouri, T. and Roussos, George (2015) Conducting visitor studies using smartphone-based location sensing. Journal on Computing and Cultural Heritage 8 (3), pp. 1-16. ISSN 1556-4673.

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    Visitor studies explore human experiences within museums, cultural heritage sites, and other informal learning settings to inform decisions. Smartphones offer novel opportunities for extending the depth and breadth of visitor studies while considerably reducing their cost and their demands on specialist human resources. By enabling the collection of significantly higher volumes of data, they also make possible the application of advanced machine-learning and visualization techniques, potentially leading to the discovery of new patterns and behaviors that cannot be captured by simple descriptive statistics. In this article, we present a principled approach to the use of smartphones for visitor studies, in particular proposing a structured methodology and associated methods that enable its effective use in this context. We discuss specific methodological considerations that have to be addressed for effective data collection, preprocessing, and analysis and identify the limitations in the applicability of these tools using family visits to the London Zoo as a case study. We conclude with a discussion of the wider opportunities afforded by the introduction of smartphones and related technologies and outline the steps toward establishing them as a standard tool for visitor studies.


    Item Type: Article
    Additional Information: © ACM, 2015. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published at the link above
    School: Birkbeck Faculties and Schools > Faculty of Science > School of Computing and Mathematical Sciences
    Research Centres and Institutes: Birkbeck Knowledge Lab
    Depositing User: George Roussos
    Date Deposited: 08 Dec 2015 15:11
    Last Modified: 09 Aug 2023 12:37


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