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    Postscript: contrasting predictions for preference reversal

    Usher, Marius and Tsetsos, Konstantinos and Chater, N. (2010) Postscript: contrasting predictions for preference reversal. Psychological Review 117 (4), pp. 1291-1293. ISSN 0033-295X.

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    In this post scrit, the authors discuss an article by Hotaling, Busemeyer, and Li (see record 2010-22285-008) which provided a valuable reply to the challenges the current authors raised for the decision field theory (DFT) account of preference reversal in multiattribute choice. They agree with Hotaling, Busemeyer, and Li's observation that with the addition of an internal stopping rule—where a decision is reached when the first choice unit reaches a response criterion—the model is more stable and less subject to violations of dominance. Indeed, in its present form, DFT captures most existing data on preference reversals, and its limitations (due to linearity) have the virtue of facilitating analytical calculations. It is therefore interesting to contrast DFT and alternative accounts of preference reversals (e.g., leaky competing accumulators [LCA; Usher & McClelland, 2004] or the context-dependent advantage model [Tversky & Simonson, 1993]). This note builds on the improved clarity of DFT mechanisms resulting from this exchange and highlights predictions that could distinguish between competing explanations and drive further experimental research. We also note common aspects of DFT and LCA and draw implications for theories of decision making.


    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Science > School of Psychological Sciences
    Depositing User: Sarah Hall
    Date Deposited: 17 Dec 2015 17:10
    Last Modified: 02 Aug 2023 17:20


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