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    Subiko welcome (welcome to everyone): Hindi/English code-switching in the British-Asian media

    Gardner-Chloros, Penelope and Charles, R. (2007) Subiko welcome (welcome to everyone): Hindi/English code-switching in the British-Asian media. Birkbeck Studies in Applied Linguistics 2 , pp. 64-97. ISSN 1754-5366.

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    Studies among British-Asians have attested the pervasiveness of code-switching (CS) in this community. We examine Hindi/English CS on cable television in Britain, extending the type of analysis carried out on various language pairs to a new medium. CS on television mirrors CS in real life, with various qualifications. It is avoided at one extreme of the style/formality continuum, in news broadcasts and in children’s programmes–presumably for normative reasons. Its conversational functions are well-represented in the framing of different programme segments, and, unsurprisingly, where spontaneous speech/ audience participation are involved. It is under-represented in dramas/ soaps, which supposedly depict naturalistic speech, but where dialogue is actually highly stylised. We conclude that further studies should be carried out using spoken media material, which provides a fertile source of sociolinguistic data. We speculate on the legitimizing effect of the presence of frequent CS on television on the practice of speakers.


    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Creative Arts, Culture and Communication
    Depositing User: Sarah Hall
    Date Deposited: 06 Sep 2016 15:44
    Last Modified: 09 Aug 2023 12:38


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