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    Addressing the market research skills gap

    Nunan, Daniel (2015) Addressing the market research skills gap. International Journal of Market Research 57 (2), pp. 177-178. ISSN 1470-7853.

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    Abstract

    This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

    Metadata

    Item Type: Article
    School: School of Business, Economics & Informatics > Management
    Depositing User: Daniel Nunan
    Date Deposited: 13 Oct 2016 08:25
    Last Modified: 13 Oct 2016 08:25
    URI: https://eprints.bbk.ac.uk/id/eprint/16253

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