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    Cultivating and tending social capital: a case-study of Arsenal in the Community

    Hoskin, Allon (2015) Cultivating and tending social capital: a case-study of Arsenal in the Community. Working Paper. Birkbeck, University of London, London, UK.

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    This study seeks to establish whether, and , if so, how, ‘F ootball in the C ommunity ’ can be an important source for cultivating and tending s ocial c apital. Previous research has paid much attention to the role of sports and leisure pursuits in the development of s ocial c apital and the benefits which can be attained through participation in and in volvement with sport, sporting organisations and c ommunity s ports d evelopment (CSD). Using the ‘s ocial c apital c ycle ’ as a framework for analysing the case of Arsenal in the Community and drawing on previous analytical frameworks, the findings suggest that s ocial c apital is being cultivated and tend ed within Arsenal in the Community, particularly as a result of the environment created through their CSD programmes and the networks developed in partnerships with other organisations. In some cases , this develo pment of s ocial c apital has helped to achieve outstanding results. The Holy Grail of CSD research and practice is a credible mechanism for evaluating and measuring seemingly intangible value s . Whil e previous studies have emphasised the intangibility of CSD and s ocial c apital, the discussions raised in this research suggest two important conclusions. First, that the power of an elite football club brand , such as Arsenal , presents opportunities to add and receive value through recipro cal benefits with its community department. Second, that the positive impacts of this mutual benefit can be recognised within a social impact measurement that has both wider relevance and contemporary resonance for global business strategy


    Item Type: Monograph (Working Paper)
    Additional Information: Birkbeck Sport Business Centre Research Paper Series V8(3) - ISSN: 1756-8811
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Research Centres and Institutes: Birkbeck Sport Business Centre
    Depositing User: Administrator
    Date Deposited: 21 Mar 2017 15:35
    Last Modified: 02 Aug 2023 17:32


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