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    The making of the consumer: knowledge, power and identity in the modern world

    Trentmann, Frank, ed. (2006) The making of the consumer: knowledge, power and identity in the modern world. Cultures of Consumption Series. Oxford, UK: Berg Publishers. ISBN 9781845202491.

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    Abstract

    Book synopsis: We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China. It makes a novel contribution by broadening the study of consumption from a focus on goods and symbols to the changing role and identity of consumers. Offering a historically informed picture of the rise of the consumer to its current prominence, authors discuss the consumer in relation to citizenship and ethics, law and economics, media, work and retailing.

    Metadata

    Item Type: Book
    School: School of Social Sciences, History and Philosophy > History, Classics and Archaeology
    Depositing User: Sarah Hall
    Date Deposited: 11 Apr 2017 15:37
    Last Modified: 11 Apr 2017 15:37
    URI: https://eprints.bbk.ac.uk/id/eprint/18576

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