Defining, measuring and managing brand equity
Pappu, R. and Christodoulides, George (2017) Defining, measuring and managing brand equity. [Editorial/Introduction]
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Official URL: https://dx.doi.org/10.1108/JPBM-06-2017-1485
Metadata
| Item Type: | Editorial/Introduction |
|---|---|
| School: | School of Business, Economics & Informatics > Management |
| Depositing User: | George Christodoulides |
| Date Deposited: | 05 Jun 2017 09:43 |
| Last Modified: | 26 Jun 2021 06:05 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/18852 |
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