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    Building paths to caring in crisis and mitigating the crisis of caring

    Orgad, S. and Seu, Irene Bruna (2017) Building paths to caring in crisis and mitigating the crisis of caring. In: Orgad, S. and Seu, Irene Bruna (eds.) Caring in Crisis? Humanitarianism, the Public and NGOs. Springer, pp. 127-142. ISBN 9783319502588.

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    The chapter examines four tensions between the public’s voices, as expressed in the focus groups and interviews, and NGOs’ views and practices, as revealed by the practitioner interviews: (1) public’s expectations of messages about suffering vs the emphasis of NGO communications’ on positive depictions and ‘feel good’ effect; (2) NGOs’ reliance on the emergency model vs the public’s desire to engage with sufferers relationally on a longer-term basis; (3) public’s appetite for more direct and reciprocal relationships with NGOs and beneficiaries vs NGOs’ perception of their role as gatekeepers and money-collectors; and (4) crisis of public’s trust in NGOs vs NGOs’ partial admission of this crisis. Informed by this discussion, specific recommendations are outlined as to how NGOs might rethink their communications approaches and relations with the public.


    Item Type: Book Section
    Keyword(s) / Subject(s): Public-NGO relations, ‘Feel good’ effect, Emergency model of communication, Public-beneficiaries relations, Crisis of trust, Money donation and fundraising
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Social Sciences
    Depositing User: Administrator
    Date Deposited: 29 Jun 2017 09:34
    Last Modified: 02 Aug 2023 17:33


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