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    Polish shop(ping) as translanguaging space

    Zhu, Hua and Li, Wei and Lyons, Agnieszka (2017) Polish shop(ping) as translanguaging space. Social Semiotics 27 (4), pp. 411-433. ISSN 1035-0330.

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    This article investigates how spatial layout, the display of goods, body movement and gaze work alongside verbalised linguistic codes in creating a Translanguaging Space, using data from a linguistic ethnography project in a family retail shop in East London. We argue that while positioning itself as a “Polski Sklep” (Polish shop) in London, the shop is a Translanguaging Space – a space created by Translanguaging practices and for Translanguaging practices – and Translanguaging involves the deployment and orchestration of various sense-making repertories beyond linguistic ones. We are particularly interested in showing how physical boundaries are played out and emphasised, together with multimodal resources, to mark the place as a Polish shop in London. We use the notion of communicative zones to analyse the connectivities whereby participants communicate with and involve each other in encounters, and examine how multimodal resources are orchestrated in communicative zones of service encounters, mobilised to interweave communicative zones and assembled in tune with the depth of involvement. We show a Translanguaging Space in the making in which participants, including the shop owners and the customers, orchestrate a variety of multilingual and multimodal resources without any a priori hierarchy to create a Polish shop in London, a space to experience Polish shopping in the diaspora.


    Item Type: Article
    Keyword(s) / Subject(s): Body movement, communicative zone, linguistic ethnography, positioning, service encounters, Translanguaging Space
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Creative Arts, Culture and Communication
    Depositing User: Zhu Hua
    Date Deposited: 03 Jul 2017 09:42
    Last Modified: 09 Aug 2023 12:42


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