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    It’s not about what, it’s about who you know: social media-use in organisations

    Wolf, M. and Sims, Julian and Yang, Huadong (2017) It’s not about what, it’s about who you know: social media-use in organisations. In: Griffiths, M. and McLean, R. and Kutar, M. (eds.) Ubiquitous information systems : surviving & thriving in a connected society. UKAIS. ISBN 9780956027269.

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    This paper investigates the impact of social media-use on communication processes within organisations. Findings from three qualitative comparative case studies are analysed through the lens of the resource based view of organisations. The analysis follows comparative logic focusing on similarities and differences in case-settings and outcomes. Each of the cases represents an organisation with similar workforces of similar size, composition and distribution but with qualitatively different approaches to social media-use and, as expected, different effects of social media on processes and capabilities. The findings suggest, that the value of social media in contrast to other IT technologies is derived from its use for relationship-building (who actors are connected to and how) rather than information storage and dissemination (what do actors know and where they find it).


    Item Type: Book Section
    Keyword(s) / Subject(s): Social Media, RBV, Case Study, Human Resource Management
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Administrator
    Date Deposited: 17 Aug 2017 15:14
    Last Modified: 02 Aug 2023 17:34


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