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    Theoretical sampling – ALIAS: a case selection framework for research on social media engagement

    Wolf, M. and Sims, Julian and Yang, Huadong (2015) Theoretical sampling – ALIAS: a case selection framework for research on social media engagement. In: UNSPECIFIED (ed.) Proceedings of the 20th UK Academy of Information Systems Conference, 2015. AIS Electronic Library.

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    Web 2.0 is a platform that supports value co-creation. Firms engage with a variety of audiences to generate additional value. The study presented in this paper looks at employer/employee engagement and identifies high-and low-performers. By comparing successful and less successful firms, the firm specific idiosyncratic relationships are uncovered and firm specific resources as sources of superior performance identified. This paper introduces ALIAS – a methodology for identification of the relative firm performance within a population, and selection of theoretically relevant cases to conduct comparative case studies through the lens of RBV. The proposed methodology is a five step process and utilises the DART framework of value co-creation for identification and assessment of performance criteria.


    Item Type: Book Section
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Administrator
    Date Deposited: 17 Aug 2017 15:46
    Last Modified: 02 Aug 2023 17:35


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