BIROn - Birkbeck Institutional Research Online

    Pomiar kapitału marek własnych detalistów

    Łukasik, P. and Schivinski, Bruno (2015) Pomiar kapitału marek własnych detalistów. Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia 49 (1), pp. 81-88. ISSN 0459-9586.

    [img]
    Preview
    Text
    Łukasik, Schivinski - 2015 - Pomiar kapitału marek własnych detalistów.pdf - Author's Accepted Manuscript

    Download (225kB) | Preview

    Abstract

    The aim of this paper is to present the concept of store brand equity (also known as private label brand equity), selected methods of its measurement, potential practical implications and directions for future research on this topic. There is a number of articles focused on brand equity referring to the manufacturer's brands, and yet there are not numerous papers related to brand equity of the store brands. Findings provide key directions to store brand managers regarding how to determine, approach and leverage the equity of their store brands.

    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Bruno Schivinski
    Date Deposited: 09 Oct 2017 12:36
    Last Modified: 02 Aug 2023 17:36
    URI: https://eprints.bbk.ac.uk/id/eprint/19941

    Statistics

    Activity Overview
    6 month trend
    71Downloads
    6 month trend
    141Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item