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    Gemba Kaizen: influencing individuals behavior for better – an approach to social marketing

    Schivinski, Bruno (2011) Gemba Kaizen: influencing individuals behavior for better – an approach to social marketing. In: Wrobel, Z. (ed.) Kultura Kaizen: Rozważania nad wartościami ciągłego doskonalenia. Rzeszów, Poland: Wyższa Szkoła Informatyki i Zarządzania, pp. 113-130. ISBN 9788360583586.

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    The application of Gemba kaizen philosophy at the social level can benefit not only individuals but society as well. The Japanese philosophy of improvement changes for better companies that are looking to increase their value through quality management. The same principles, when implemented in a society, also improve the quality of life of its inhabitants and help in solving social problems. The use of social marketing tools increases the chance of encouraging a change in the individuals' behavior and values. When a social marketing campaign is successful, it sets an example for other countries as well; establishing the benchmark for their own respective experiments with the philosophy of Gemba kaizen.


    Item Type: Book Section
    Keyword(s) / Subject(s): Five-S,Gemba Kaizen,Policy,Publics,Purse strings,Total Quality Control (TQC),case study,partnership,place,price,product,promotion,social marketing
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Bruno Schivinski
    Date Deposited: 09 Oct 2017 08:28
    Last Modified: 02 Aug 2023 17:36


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