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    Selected aspects of the evolution of the industry analysis

    Schivinski, Bruno and Ślosarski, R. (2013) Selected aspects of the evolution of the industry analysis. In: Salerno-Kochan, M. (ed.) Wybrane aspekty zarządzania jakością. Kraków, Poland: Wydawnictwo Naukowe PTTŻ, pp. 330-336. ISBN 9788394423025.

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    Porter's five forces is a significant tool of analysis of industries. It helps evaluating variables of industry profitability and assessing firm performance. Using the framework, managers can take a decision as to which industries they can effectively compete in and position their companies to reduce the adverse effects of the mentioned forces. According to the critics, the five forces model is limited to its static nature. The enrichment of the model introduced by Brandenburg and Nalebuff took account of the dynamic nature of the competitive environment of industries. According Brandenburg and Nalebuff to the five forces can be extended by adding complementors as an additional competitive force. The incremented model goes beyond Porter's win-lose analysis by cooperation with complementors enlarging the market size.


    Item Type: Book Section
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Bruno Schivinski
    Date Deposited: 09 Oct 2017 09:51
    Last Modified: 02 Aug 2023 17:36


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