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    Responding to bargaining moves in a digital era: refusals of offers on Mercado Libre Ecuador

    Placencia, Maria Elena (2019) Responding to bargaining moves in a digital era: refusals of offers on Mercado Libre Ecuador. In: Garcés-Conejos Blitvich, P. and Fernández Amaya, L. and de la O Hernández López, M. (eds.) Technology Mediated Service Encounters. Pragmatics & Beyond New Series 300. John Benjamins, pp. 173-198. ISBN 9789027202123.

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    This chapter investigates the different ways in which sellers on Mercado Libre-Ecuador, a virtual market place, refuse bargaining offers (Placencia 2016). Drawing on work on offers, refusals, bargaining, and CMDA, among other areas, and on the basis of a corpus of refusals taken from 227 buyer-vendor exchanges, it examines how refusals are realized, and the extent to which sellers pay attention to interpersonal concerns in their formulation of refusals. Despite the interactions being anonymous, most sellers were found to use one or more verbal strategies with a mitigating function (e.g. affiliative address, greetings, apologies, justifications, expressions of thanks). Possible factors exerting influence on this behaviour are considered. They include, for example, the medium of interaction, features of the genre and Mercado Libre norms and conventions.


    Item Type: Book Section
    Additional Information: Copyright John Benjamins 2019. The publisher should be contacted for permission to re-use or reprint the material in any form.
    Keyword(s) / Subject(s): computer-mediated discourse; digitally mediated discourse, service encounters, bargaining, Mercado Libre, Ecuadorian Spanish, refusals, mitigation
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Creative Arts, Culture and Communication
    Depositing User: Maria Elena Placencia
    Date Deposited: 19 Jun 2019 12:44
    Last Modified: 09 Aug 2023 12:43


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