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    Value creation through relationships building on private and public social media

    Wolf, M. and Sims, Julian and Yang, H. (2017) Value creation through relationships building on private and public social media. In: Kommers, P. and Peng, G.C. (eds.) International Conference ICT, Society, and Human Beings 2017. IADIS, pp. 141-148. ISBN 9789898533678.

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    The qualitative multiple case study paper has two aims. One is the discussion of theoretical approach to theory building in Information Systems, specifically the power of Actor Network Theory in explaining IT and IS-use phenomena. The second aim is the investigation of "bottom-up" social media-use impact on traditionally "top-down" communication processes within Human Resource Management in organisations. The paper introduces a qualitative multiple case study which discusses actant networks - their emergence, maintenance and extensions within three organisations. The emergent networks in each case are compared and discussed from the view-point of value creation. The finding suggest that complex interconnected and dynamic networks result in greater potential for value generation than hereto assumed managed and controlled communication flows.


    Item Type: Book Section
    Keyword(s) / Subject(s): Social Media, Actor Network Theory, Case Study, Theory Building, Human Resource Management
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Administrator
    Date Deposited: 14 Jun 2018 09:46
    Last Modified: 02 Aug 2023 17:42


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