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    The impact of parental status on the visibility and evaluations of politicians

    Campbell, Rosie and Cowley, P. (2018) The impact of parental status on the visibility and evaluations of politicians. British Journal of Politics and International Relations , ISSN 1369-1481. (In Press)

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    In increasingly personalised electoral contests, voters use evaluations of candidates’ characteristics in their vote decisions, and candidates deploy personal information about themselves which they believe convey a positive message in their communications with voters. We expand the study of candidate characteristics to include parental status, examining the public’s view of politicians with and without children and the behaviour of politicians in their communications with voters. Men and women are equally likely to refer to their children regardless of party. We find a preference for candidates who are parents and no punishment effect for women politicians with children. Our findings, from a British study, contradict some of the research from the United States which finds that voters’ reactions to candidates’ parental status vary depending on candidate gender; as such, our results suggest that political and cultural context our important factors determining the role gender plays in political behaviour.


    Item Type: Article
    Keyword(s) / Subject(s): candidate evaluations, electoral behaviour, gender, parenthood, personalisation, political behaviour
    School: School of Social Sciences, History and Philosophy > Politics
    Depositing User: Rosalind Campbell
    Date Deposited: 03 Jul 2018 13:10
    Last Modified: 14 Feb 2021 22:29


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