BIROn - Birkbeck Institutional Research Online

    Tracing tourism geographies with Google Trends: a Dutch case study

    Ballatore, Andrea and Scheider, S. and Spierings, B. (2019) Tracing tourism geographies with Google Trends: a Dutch case study. In: Kyriakidis, P. and Hadjimitsis, D. and Skarlatos, D. and Mansourian, A. (eds.) AGILE 2019: Geospatial Technologies for Local and Regional Development. Lecture Notes in Geoinformation and Cartography. Springer, pp. 145-163. ISBN 9783030147440.

    [img] Text
    2019-Ballatore_Scheider_Spierings-google_trends_tourism.pdf - Author's Accepted Manuscript
    Restricted to Repository staff only

    Download (917kB) | Request a copy


    Search engines make information about places available to billions of users, who explore geographic information for a variety of purposes. The aggregated, large-scale search behavioural statistics provided by Google Trends can provide new knowledge about the spatial and temporal variation in interest in places. Such search data can provide useful knowledge for tourism management, especially in relation to the current crisis of tourist (over)crowding, capturing intense spatial concentrations of interest. Taking the Amsterdam metropolitan area as a case study and Google Trends as a data source, this article studies the spatial and temporal variation in interest in places at multiple scales, from 2007 to 2017. First, we analyze the global interest in the Netherlands and Amsterdam, comparing it with hotel visit data. Second, we compare interest in municipalities, and observe changes within the same municipalities. This interdisciplinary study shows how search data can trace new geographies between the interest origin (what place users search from) and the interest destination (what place users search for), with potential applications to tourism management and cognate disciplines.


    Item Type: Book Section
    Additional Information: Series ISSN: 1863-2246
    Keyword(s) / Subject(s): Interest geography, Place search, Web science, Google Trends, Tourism, Amsterdam, Netherlands
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Social Sciences
    Research Centres and Institutes: Data Analytics, Birkbeck Institute for
    Depositing User: Andrea Ballatore
    Date Deposited: 05 Feb 2019 10:15
    Last Modified: 02 Aug 2023 17:48


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item