BIROn - Birkbeck Institutional Research Online

    Creating compassion: how volunteering websites encourage prosocial behaviour

    Slattery, P. and Finnegan, P. and Vidgen, Richard (2019) Creating compassion: how volunteering websites encourage prosocial behaviour. Information and Organization 29 (1), pp. 57-76. ISSN 1471-7727.

    [img]
    Preview
    Text
    EU_WEST_1-prod-s3-ucmdata-evise-d61bb43d888aeb50c13e8910762b9e52-C_O4382595_379220 copy.pdf - Author's Accepted Manuscript
    Available under License Creative Commons Attribution Non-commercial No Derivatives.

    Download (581kB) | Preview

    Abstract

    Organisations increasingly use websites to promote prosocial behaviour such as volunteering, philanthropy, and activism. However, these websites often fail to encourage prosocial behaviours effectively. To address the lack of relevant research, we develop, then refine, a design model that identifies the user experience factors that create intention to engage in prosocial behaviour on websites. We test an initial model developed from the literature, by interviewing forty participants, each of whom visited and compared six volunteering websites. Our analysis of the participants’ user experience reveals eighteen elements that interplay to create intention to engage in prosocial behaviour. Our refined design model comprises ten website features (interaction, factual, anecdata, external recognition, organisational expression, value suggestion, explanatory content, visual media, written media and, website design), seven perceptions (ease of use, aesthetics, information quality, trust, negative affect, positive affect, and argument strength), and one motivation (egoism). These findings provide novel insights into how to design Information and Communications Technology (ICT) to encourage prosocial behaviour.

    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Science > School of Computing and Mathematical Sciences
    Depositing User: Richard Vidgen
    Date Deposited: 28 Feb 2019 15:46
    Last Modified: 09 Aug 2023 12:46
    URI: https://eprints.bbk.ac.uk/id/eprint/26483

    Statistics

    Activity Overview
    6 month trend
    925Downloads
    6 month trend
    208Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item
    Edit/View Item