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    Manchester United: the commercial development of a global football brand

    Hamil, Sean (2008) Manchester United: the commercial development of a global football brand. In: Chadwick, S. and Arthur, D. (eds.) International Cases in the Business of Sport. Butterworth-Heinemann/Elsevier, pp. 114-134. ISBN 9780750685436.

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    Abstract

    Book synopsis: As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now.

    Metadata

    Item Type: Book Section
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Research Centres and Institutes: Birkbeck Sport Business Centre
    Depositing User: Administrator
    Date Deposited: 01 Oct 2019 11:37
    Last Modified: 02 Aug 2023 17:54
    URI: https://eprints.bbk.ac.uk/id/eprint/29191

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