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    Mobile Sensing, BYOD and Big Data Analytics: New technologies for audience research in museums

    Moussouri, T. and Roussos, George (2014) Mobile Sensing, BYOD and Big Data Analytics: New technologies for audience research in museums. Participations: Journal of Audience and Reception Studies 11 (1), pp. 270-285. ISSN 1749-8716.

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    Over the past four decades, varied information technology and communication tools were incorporated in standard audience research methodologies thus becoming a ubiquitous feature of fieldwork and data analysis. In this paper, we highlight the costs and benefits of the application of these technologies to audience research through specific case studies set within varied museum environments. Collectively the findings of these studies suggest that mobile sensing supports the acquisition of richer and deeperdata sets relating to the visitor experience that can potentially reveal a greater diversity of patterns of visitor behaviour as well as the changing dynamics of visiting over time. This can considerably extend our capability to conduct audience research and rethink the way museums conceptualize and deliver their interpretation. This paper also discusses the methodological, ethical and practical challenges emerging from the use of these technologies in the field as well as the limits of their application


    Item Type: Article
    Keyword(s) / Subject(s): smartphone, timing and tracking, audience research, research ethics and privacy
    School: School of Business, Economics & Informatics > Computer Science and Information Systems
    Depositing User: George Roussos
    Date Deposited: 13 Dec 2019 15:02
    Last Modified: 11 Jun 2021 10:02


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