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    Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership

    Sammour, Ammar and Chen, W. and Balmer, J. (2020) Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership. Strategic Change 29 (1), pp. 115-126. ISSN 1086-1718.

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    Being innovative and adaptive to changing business environment fosters and sustains the success of corporations with heritage. Our article addresses the insights of the innovation strategy of John Lewis Partnership (JLP) as a corporate heritage brand and reveals that strategic innovation the key strand of JLP's brand heritage, which has contributed to the continuous success of JLP for over a century. Developed from the S-curve innovation theory, we have developed a corporate heritage brand innovation process framework with four stages: invention, sustainability, expansion, and extension. Our research confirms that S-curve innovation theory can be applied to scrutinize organizational innovation of corporations with heritage brand


    Item Type: Article
    Additional Information: This is the peer reviewed version of the article, which has been published in final form at the link above. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Ammar Sammour
    Date Deposited: 06 Apr 2020 09:11
    Last Modified: 02 Aug 2023 17:58


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