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    Pricing on the internet

    Daripa, Arup and Kapur, Sandeep (2001) Pricing on the internet. Oxford Review of Economic Policy 17 (2), pp. 202-216. ISSN 1460-2121.

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    It is often claimed that e‐commerce has created a more competitive environment by encouraging the entry of new online firms and by enabling buyers to search easily for the lowest prices. The limited evidence that exists paints a mixed picture. Many online markets are advertising‐ and technology‐intensive, creating a tendency towards growing concentration. Price search is imperfect and firms can dampen price competition by increasing product heterogeneity and switching costs. In many sectors, online firms may come to acquire some market power. We look at the forms of pricing that are likely to emerge in such markets, including the greater use of price discrimination and auction‐like trading arrangements.


    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Sarah Hall
    Date Deposited: 07 Jul 2020 07:09
    Last Modified: 02 Aug 2023 18:00


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