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    Rebranding precarity: pop-up culture as the seductive new normal

    Harris, Ella (2020) Rebranding precarity: pop-up culture as the seductive new normal. London, UK: Zed Books. ISBN 9781786999818.

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    Abstract

    'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.

    Metadata

    Item Type: Book
    School: School of Social Sciences, History and Philosophy > Department of Geography
    Depositing User: Ella Harris
    Date Deposited: 16 Dec 2020 08:36
    Last Modified: 16 Dec 2020 08:36
    URI: https://eprints.bbk.ac.uk/id/eprint/41852

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