BIROn - Birkbeck Institutional Research Online

    Citizens' attitudes to contact tracing apps

    Horvath, Laszlo and Banducci, S. and James, O. (2022) Citizens' attitudes to contact tracing apps. Journal of Experimental Political Science 9 (1), pp. 1-13. ISSN 2052-2630.

    45903.pdf - Published Version of Record
    Available under License Creative Commons Attribution.

    Download (610kB) | Preview
    Link to Research Data:


    Citizens’ concerns about data privacy and data security breaches may reduce the adoption of COVID-19 contact tracing mobile phone applications, making them less effective. We implement a choice experiment (conjoint experiment) where participants indicate which version of two contact tracing apps they would install, varying the apps’ privacy-preserving attributes. Citizens do not always prioritise privacy and prefer a centralised National Health Service system over a decentralised system. In a further study asking about participants’ preference for digital-only vs human-only contact tracing, we find a mixture of digital and human contact tracing is supported. We randomly allocated a subset of participants in each study to receive a stimulus priming data breach as a concern, before asking about contact tracing. The salient threat of unauthorised access or data theft does not significantly alter preferences in either study. We suggest COVID-19 and trust in a national public health service system mitigate respondents’ concerns about privacy.


    Item Type: Article
    Keyword(s) / Subject(s): digital contact tracing, privacy, data breach, conjoint experiment
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Social Sciences
    Depositing User: Laszlo Horvath
    Date Deposited: 08 Sep 2021 15:23
    Last Modified: 02 Aug 2023 18:12


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item