BIROn - Birkbeck Institutional Research Online

    Marketing the panpan in Japanese popular culture : youth, sexuality, and power

    González-López, Irene (2018) Marketing the panpan in Japanese popular culture : youth, sexuality, and power. U.S.-Japan Women's Journal 54 , pp. 29-51. ISSN 1059-9770.

    [img] Text
    Marketing_the_panpan_2019.pdf - Published Version of Record
    Restricted to Repository staff only

    Download (684kB)


    This article examines the figure of the panpan, or streetwalker, as a compelling example of a young working female population, concomitant to the radical transformation of sexual mores, familial relations, and consumption in Japan during the Allied Occupation. It compares the heterogeneous lived experiences of panpan with their representations in cinema, as well as in literature, pulp publications known as kasutori, and women's journals to explore how this problematic social figure was transformed into a marketable icon of popular culture. I agrue that the trope of panpan became an ambivalent signifier of youth, nation, and female sexuality that appealed to different audiences and was used by different groups to advance their own political agendas. The potential eroticism and political criticism of so-called "panpan films" lay primarily in the audiences' ability to decode metaphors, absences, and intertextual references.


    Item Type: Article
    Keyword(s) / Subject(s): 'panpan films', intertextuality, youth, female sexuality, kasutori
    School: School of Arts > Languages, Cultures & Applied Linguistics (from 2021)
    Depositing User: Irene Gonzalez Lopez
    Date Deposited: 29 Sep 2021 09:24
    Last Modified: 01 Oct 2021 06:53


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item