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    Stimulating innovation: Managing peer interaction for idea generation on digital innovation platforms

    Yang, M. and Han, Chunjia (2021) Stimulating innovation: Managing peer interaction for idea generation on digital innovation platforms. Journal of Business Research 125 , pp. 456-465. ISSN 0148-2963.

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    Abstract

    This study investigates user behaviours in online innovation communities which are enabled by digital technologies, to obtain an understanding of the relationship between user's social interaction and their innovation contribution. The new type of innovation communities enables firms to crowdsource ideas from their users for developing new products and improving existing ones, and to facilitate the interactions among users. From an empirical study which collects a large-scale, quantitative data set from Microsoft's Idea platform of Business Intelligent products, this paper focuses on the amount and diversity of users' social interaction particularly their commenting behaviours on the platform, and uses the number of posted ideas and the number of implemented ideas to capture users' contribution to the firm's innovation development. The findings indicate that the amount of user interaction is positively related to the number of implemented ideas, but has an inverted U-shaped relationship with idea number. Moreover, diverse user interaction encourages idea posting, but is negatively associated with the number of implemented ideas. The findings should provide managerial guidance to firms on incentivising and managing user interaction in online communities in order to improve firms' innovation development.

    Metadata

    Item Type: Article
    School: School of Business, Economics & Informatics > Management
    Depositing User: Chunjia Han
    Date Deposited: 21 Jun 2022 08:27
    Last Modified: 22 Jun 2022 00:52
    URI: https://eprints.bbk.ac.uk/id/eprint/47587

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