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    Contributions to reducing online gender harassment: social re-norming and appealing to empathy as tried-and-failed techniques

    Whiley, Lilith and Walasek, L. and Juanchich, M. (2023) Contributions to reducing online gender harassment: social re-norming and appealing to empathy as tried-and-failed techniques. Feminism & Psychology 33 (1), pp. 83-104. ISSN 0959-3535.

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    Abstract

    Inspired by similar methods that have been shown to be effective in reducing online racist harassment, we designed two tweets aimed at reducing online gender harassment. Our interventions were based on the principles of social re-norming and appealing to harassers’ empathy. In a sample of 666 Twitter users, we found that our intervention tweets were not successful at reducing the number of sexist slurs or users who post them either 7 days or 31 days after being sent. Our attempts also did not affect the valence, nor the arousal, of the subsequent tweets posted by our sample of Twitter users. We discuss the conceptual, methodological, and ethical challenges associated with activist research aimed at reducing online gender harassment.

    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Lilith Whiley
    Date Deposited: 07 Jun 2022 10:56
    Last Modified: 02 Aug 2023 18:16
    URI: https://eprints.bbk.ac.uk/id/eprint/48269

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