Contributions to reducing online gender harassment: social re-norming and appealing to empathy as tried-and-failed techniques
Whiley, Lilith and Walasek, L. and Juanchich, M. (2023) Contributions to reducing online gender harassment: social re-norming and appealing to empathy as tried-and-failed techniques. Feminism & Psychology 33 (1), pp. 83-104. ISSN 0959-3535.
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Abstract
Inspired by similar methods that have been shown to be effective in reducing online racist harassment, we designed two tweets aimed at reducing online gender harassment. Our interventions were based on the principles of social re-norming and appealing to harassers’ empathy. In a sample of 666 Twitter users, we found that our intervention tweets were not successful at reducing the number of sexist slurs or users who post them either 7 days or 31 days after being sent. Our attempts also did not affect the valence, nor the arousal, of the subsequent tweets posted by our sample of Twitter users. We discuss the conceptual, methodological, and ethical challenges associated with activist research aimed at reducing online gender harassment.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Lilith Whiley |
| Date Deposited: | 07 Jun 2022 10:56 |
| Last Modified: | 02 Aug 2023 18:16 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/48269 |
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