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    Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

    Sibai, Olivier and Brunk, K. and Belkhir, M. and Brouard, M. and Campana, M. and Dalmoro, M. and Ferreira, M.C. and Figueiredo, B. and Scaraboto, D. and Smith, A. (2022) Market-centric pathways for racial inclusion: the case of #MyBlackReceipt. Advances in Consumer Research 50 , pp. 49-54. ISSN 0098-9258.

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    Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative #MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.


    Item Type: Article
    Additional Information: ISBN: 9780915552849
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Olivier Sibai
    Date Deposited: 20 Sep 2022 09:33
    Last Modified: 09 Jan 2024 13:42


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