Market-centric pathways for racial inclusion: the case of #MyBlackReceipt
Sibai, Olivier and Brunk, K. and Belkhir, M. and Brouard, M. and Campana, M. and Dalmoro, M. and Ferreira, M.C. and Figueiredo, B. and Scaraboto, D. and Smith, A. (2022) Market-centric pathways for racial inclusion: the case of #MyBlackReceipt. Advances in Consumer Research 50 , pp. 49-54. ISSN 0098-9258.
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Abstract
Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative #MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.
Metadata
| Item Type: | Article |
|---|---|
| Additional Information: | ISBN: 9780915552849 |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Olivier Sibai |
| Date Deposited: | 20 Sep 2022 09:33 |
| Last Modified: | 09 Jan 2024 13:42 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/49139 |
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