BIROn - Birkbeck Institutional Research Online

    Research on dual channel supply chain decision-making of new retailing enterprises considering service behavior in the era of big data

    Rong, D. and Zhao, Y. and Han, Chunjia and Yang, Mu and Liu, F. (2022) Research on dual channel supply chain decision-making of new retailing enterprises considering service behavior in the era of big data. Journal of Global Information Management 30 (9), ISSN 1062-7375.

    [img] Text
    49308.pdf - Author's Accepted Manuscript
    Restricted to Repository staff only

    Download (584kB)
    [img]
    Preview
    Text
    49308a.pdf - Published Version of Record
    Available under License Creative Commons Attribution.

    Download (702kB) | Preview

    Abstract

    Drawing from extant retailing and supply chain research, this paper studies the dual channel supply chain decision-making of member channel, and obtains the optimal price strategy, maximum demand and maximum total revenue of the supply chain of network channel and retailing channel under the centralized decision-making and decentralized decision-making respectively. The contributions of this study identify that investing in big data within a certain threshold can improve the channel service level, reduce the channel price and improve the income of the supply chain. Supply chain members improve the channel service level and increase the corresponding channel price. The supply chain can get the most advantages when manufacturers and retailers make centralized decisions. This paper provides a starting point for new retailing academic and practical research in a domain that is deficient in empirical research, provides the theoretical framework to new retailing enterprises and decision-making model for their sustainable competitive advantage.

    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Research Centres and Institutes: Innovation Management Research, Birkbeck Centre for
    Depositing User: Chunjia Han
    Date Deposited: 04 Oct 2022 13:47
    Last Modified: 02 Aug 2023 18:18
    URI: https://eprints.bbk.ac.uk/id/eprint/49308

    Statistics

    Activity Overview
    6 month trend
    76Downloads
    6 month trend
    108Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item