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    Exploring user-generated content related to vegetarian customers in restaurants: an analysis of online reviews

    Bai, S. and Zheng, X. and Han, Chunjia and Bi, X. (2023) Exploring user-generated content related to vegetarian customers in restaurants: an analysis of online reviews. Frontiers in Psychology 13 (104384), ISSN 1664-1078.

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    Abstract

    The purpose of this research is to explore and evaluate factors that impact the dining experience of vegetarian consumers within a range of vegetarian-friendly restaurants. To explore the factors and understand consumer experience, this study analyzes a vast number of user-generated contents of vegetarian consumers which have become vital sources of consumer experience information. This study utilizes machine learning techniques and traditional methods to examine 54,299 TripAdvisor reviews of approximately 1,008 vegetarian-friendly restaurants in London. The study identifies 20 topics that represent a holistic opinion influencing the dining experience of vegetarian customers. The results suggest that “friendly staff” is the most popular topic, and has the highest topic percentage. The results of regression analyses reveal that six topics have a significant impact on restaurant ratings, while thirteen topics have negative impacts. Restaurant managers who pay close attention to vegetarian aspects may utilize the findings of this paper to better satisfy vegetarian consumer demands and formulate appropriate training courses.

    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Research Centres and Institutes: Innovation Management Research, Birkbeck Centre for
    Depositing User: Chunjia Han
    Date Deposited: 24 Feb 2023 06:11
    Last Modified: 02 Aug 2023 18:20
    URI: https://eprints.bbk.ac.uk/id/eprint/50683

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