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    The role of location information sharing in e-service encounters on Mercado Libre

    Placencia, Maria and Powell, H. (2023) The role of location information sharing in e-service encounters on Mercado Libre. In: Parini, A. and Yus, F. (eds.) The Discursive Construction of Place in the Digital Age. Routledge Research in Language and Communication. London, UK: Routledge. ISBN 9781032371474.

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    Mercado Libre is the largest platform for e-commerce in Latin America, with branches in multiple countries. Building on work on location (e.g. de Souza e Silva 2013; Frith 2015), and adopting a pragmatics perspective, in this paper we examine the function(s) of location information provided by both buyers and sellers in their e-service encounters on the site. The corpus examined includes data from ML Ecuador and ML Mexico. In this eminently virtual context, as we will show, seller/buyer off-line location, nonetheless, can play a role in the development of the interaction and the success of the transaction, with the potential of transforming the e-service encounter into a hybrid encounter.


    Item Type: Book Section
    Keyword(s) / Subject(s): E-service encounters, Mercado Libre, the discursive construction of place
    School: Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Creative Arts, Culture and Communication
    Depositing User: Maria Elena Placencia
    Date Deposited: 15 Nov 2023 14:51
    Last Modified: 15 Nov 2023 14:51


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