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    Managing international market entry strategy: the case of retailing firms

    Leelapanyalert, Kannika and Ghauri, P. (2006) Managing international market entry strategy: the case of retailing firms. Advances In International marketing 17 , pp. 193-215. ISSN 1474-7979.

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    Numerous studies have focused on retailing firms and their activities in foreign markets; however, these have not been able to fully identify factors that influence the process of retail internationalisation. This paper examines the factors that influence the foreign market entry process in retailing firms and develops a conceptual model. The conceptual model is used to analyse two case studies. The case data were collected through in-depth interviews. N*Vivo was used to encode data and corroborate the analysis. The entry strategies of IKEA in China, and Marks & Spencer (M&S) in Hong Kong are examined. Firms planning to enter foreign markets would greatly benefit from our analysis. We provide insights into factors influencing the foreign market entry process and how firms can manage this process.


    Item Type: Article
    Additional Information: ISBN: 9780762313693
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Administrator
    Date Deposited: 20 Mar 2013 09:22
    Last Modified: 02 Aug 2023 17:02


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