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    Guilt and shame through recipients’ eyes: the moderating effect of blame

    Giner-Sorolla, R. and Kamau, Caroline and Castano, E. (2010) Guilt and shame through recipients’ eyes: the moderating effect of blame. Social Psychology 41 (2), pp. 88-92. ISSN 1864-9335.

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    Previous research has found that people collectively wronged by an outgroup take insult when its representative offers compensation, and that an expression of shame but not guilt can lower such insult. This experiment showed a moderating factor: the strength of outgroup blame. Black community members were participants, presented with an apology for discriminatory searches of Black people by the police. The effects, that shame but not guilt reduces insult from compensation, were replicated only among those who strongly blamed outgroup entities. As before, these effects emerged only on insult rather than satisfaction measures, and only when compensation was offered. When blamed by the public, an official body should therefore consider how much its apology conveys shame rather than guilt.


    Item Type: Article
    Keyword(s) / Subject(s): apology, groups, shame, guilt, emotion, community relations, police, Metropolitan police, stop search policy, reparations, corporate public relations, business ethics, compensation, public sector, discrimination, moral psychology, blame, compunction, financial compensation, political apologies
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Caroline Kamau
    Date Deposited: 03 Jun 2013 08:58
    Last Modified: 02 Aug 2023 17:04

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