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    Corporate social responsibility in the Scottish Premier League: context and motivation

    Hamil, Sean and Morrow, S. (2011) Corporate social responsibility in the Scottish Premier League: context and motivation. European Sport Management Quarterly 11 (2), pp. 143-170. ISSN 1618-4742.

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    Widespread acceptance of football club businesses as stakeholder organizations suggests that clubs might be expected to embrace corporate social responsibility (CSR). Focusing on Scottish Premier League (SPL) clubs, this study provides empirical evidence of CSR engagement and motivation. We argue that these clubs are well positioned to act as vehicles to deliver CSR because of their community embeddedness and the strength of their stakeholder relationships. For CSR actions to occur, findings suggest they must be driven by (a) the normative expectations of executives or stakeholders, (b) a response to wider social agendas, or (c) potential economic benefit. Evidence of each of these sources of motivation is presented in this article. Findings also suggest that enhanced communication of CSR activities provides an opportunity to improve stakeholder accountability within a corporate governance structure and facilitate the development of relational partnerships and networks.


    Item Type: Article
    Keyword(s) / Subject(s): Business of football, communication, corporate social responsibility, football and the community, stakeholder management
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Research Centres and Institutes: Birkbeck Sport Business Centre
    Depositing User: Administrator
    Date Deposited: 01 Aug 2013 13:50
    Last Modified: 02 Aug 2023 17:06


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