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Zhang, Dell and Lu, J. (2009) Batch-mode computational advertising based on modern portfolio theory. In: Azzopardi, L. and Kazai, G. and Robertson, S.E. and Ruger, S.M. and Shokouhi, M. and Song, D. and Yilmaz, E. (eds.) Advances in Information Retrieval Theory. Lecture Notes In Computer Science 386 5766. Berlin, Germany: Springer, pp. 380-383. ISBN 9783642044168.