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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Han, Chunjia and Thomas, S. and Yang, Mu and Cui, Y. (2019) The ups and downs of open innovation efficiency: the case of Procter & Gamble. European Journal of Innovation Management 22 (5), pp. 747-764. ISSN 1460-1060.