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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Frandsen, S. and Gotsi, Manto and Johnston, A. and Whittle, A. and Frenkel, S. and Spicer, A. (2018) Faculty responses to business-school branding: a discursive approach. European Journal of Marketing 52 (5-6), pp. 1128-1153. ISSN 0309-0566.