BIROn - Birkbeck Institutional Research Online
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    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. and Kottasz, R. (2020) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review 17 (4), pp. 821-834. ISSN 1740-4762.

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