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Coleman, D. and de Chernatony, L. and Christodoulides, George (2011) B2B service brand identity: scale development and validation. Industrial Marketing Management 40 (7), pp. 1063-1071. ISSN 0019-8501.
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Ibeh, Kevin and Kasem, L. (2011) The network perspective and the internationalization of small and medium sized software firms from Syria. Industrial Marketing Management 40 (3), pp. 358-367. ISSN 0019-8501.
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Leek, S. and Christodoulides, George (2011) Brands: just for consumers? Industrial Marketing Management 40 (7), pp. 1060-1062. ISSN 0019-8501.
Leek, S. and Christodoulides, George (2011) A literature review and future agenda for B2B branding: challenges of branding in a B2B context. Industrial Marketing Management 40 (6), pp. 830-837. ISSN 0019-8501.
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Michaelidou, N. and Nikoletta-Theofania, S. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management 40 (7), pp. 1153-1159. ISSN 0019-8501.