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Jump to: 2012 | July 2012

Number of items: 2.

2012

Leek, S. and Christodoulides, George (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management 41 (1), pp. 106-114. ISSN 0019-8501.

July 2012

Lee, Y.I. and Trim, Peter R.J. (2012) How mutuality reinforces partnership development: Japanese and Korean marketing perspectives. Industrial Marketing Management 41 (5), pp. 770-779. ISSN 0019-8501.

This list was generated on Fri Dec 27 03:30:21 2024 GMT.